A European trademark is a sign that identifies and tells apart the product or service of a natural or legal person from that of another person and over which the proprietor has an exclusive right. The European trademark is valid in all EU Member States.
The European trademark is a title that can be exploited commercially through licensing, franchising, assignment, throughout the EU.
A European brand has the following advantages:
- Trademark protection is obtained throughout the European Union, by way of a single, simplified procedure
- Existence of a single tax system
- Submission of the trademark application directly to EUIPO, in the national language, under the condition of selecting the second language of communication as one of the working languages of EUIPO
- The use of the trademark in a Member State determines the validity of the trademark throughout the European Union and avoids forfeiture due to non-use for a period of 5 years.
Source: Osim Publishing House - European Union Brand